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BRING ME THE HORIZON Release "DiE4u" Single, Video By Larry Petro, News Monkey Saturday, September 18, 2021 @ 9:02 AM
BRING ME THE HORIZON continue the carefully executed next phase of their highly successful EP series with the launch of a new single entitled “DiE4u”. Watch the video on KNAC.COM HERE. Recorded remotely during the pandemic with Oli stuck in Brazil and Jordan in the UK, “DiE4u” is part of the second phase of the POST HUMAN EP campaign.
The new single, out today via Columbia Records, is another perfectly crafted Future Emo masterpiece by the UK five-piece and comes with a video, shot in Kiev and directed by frontman Oli Sykes.
Oli adds, “"DiE4u" is a song about toxic obsessions, vices and things you can’t kick. I think a lot of people went through very similar struggles while in lockdown, coming face to face with yourself and seeing who you really are and what’s important. The song is a triumphant and emotional one for me because it was a time of realization to kick the things that were no good, and to take the choice in bettering myself. It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other as well as the world."
The four singles alone from POST HUMAN: SURVIVAL HORROR racked up over 250 million streams across platforms to date.
“DiE4u” comes ahead of a sold out arena tour in the UK and their appearance at SLIPKNOT’s Knotfest at LA’s Banc of California Stadium on November 5, 2021.
With peaks like this on the horizon, the band's stratospheric rise to the top is set to continue well into next year and beyond.
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The band recently celebrated a UK Number 1 with their EP POST HUMAN: SURVIVAL HORROR, which has been streamed over 450M times and sold over 300K globally, showcasing the band’s incredible drive to explore and push their own creative boundaries during the height of the global pandemic. The EP became one of their most intricate, varied pieces of music thus far and scored them critical acclaim.