PERIPHERY Launch A.I.-Enhanced "Atropos" Video
By
Larry Petro,
News Monkey
Sunday, February 19, 2023 @ 9:31 AM
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New Album PERIPHERY V: DJENT IS NOT A GENRE Arrives March 10 |
PERIPHERY, who recently announced the March 10 arrival of their sixth album, Periphery V: Djent is Not a Genre, have partnered with Los Angeles-based creative agency, Race Service, for an A.I.-generated video for the song “Atropos”. Watch the video now on KNAC.COM HERE.
“The feel of "Atropos" features a push and pull between pretty/melodic and dark/chaotic sections,” explains Spencer Sotelo. “That gave me the idea to write about a person who lives, and leans into, a completely superficial lifestyle, and the destructive aftermath of what doing so brings about, not just in that person’s life, but in the world around them. I think the video captures the lyrical essence in its visuals really well, and I’m excited for everyone to enjoy it along with the song.”
Rod Chong, a Race Service executive producer and creative director, directed the video. He sheds light on their approach: “"Atropos" delves into a surreal world of darkness with a mix of live action and A.I. processed visuals, motion GFX. The irony of using A.I. to bring a music video about A.I. to life is not lost on us. Our aim was to portray humanity’s media fixation, even amidst a war-torn world, as a new form of deity emerges and gains control over us. A captivating and hypnotic result.”
Race Service is a Los Angeles-based cross-media agency who deliver unique and innovative brand experiences, special projects and media content. Recent Race Service-created experiences include partnerships with Red Bull, Porsche and ANIMALS AS LEADERS.
PERIPHERY announced the March 10 release of Periphery V: Djent is Not A Genre last month, releasing two singles simultaneously: “Wildfire” and “Zagreus”. Reaction to the ferocious tracks was equally fiery, with Consequence saying the songs “boast all the intricacies and prog workouts” the band’s “fans have come to adore,” while Revolver described the new music as “crushing and catchy.” A guitar playthrough for “Zagreus” arrived a week later.
The 9-song collection was produced by the band, with Adam “Nolly” Getgood contributing bass across the album. Jørgen Munkeby performs a saxophone solo on “Wildfire”.
Periphery V: Djent is Not a Genre pre-orders are available now (http://lnk.to/djentisnotagenre).
PERIPHERY tour dates (with UNDEROATH):
- March 3 Silver Spring, MD The Fillmore
- March 4 Stroudsburg, PA The Sherman Theater
- March 5 Huntington, NY The Paramount
- March 7 Indianapolis, IN Egyptian Room
- March 8 Pittsburgh, PA Roxian Theatre
- March 10 East Moline, IL The Rust Belt
- March 11 Milwaukee, WI The Eagles Club
- March 13 Grand Rapids, MI GLC Live at 20 Monroe
- March 14 St. Louis, MO The Pageant
- March 15 Kansas City, MO The Uptown Theater
- March 17 Wichita, KS The Cotilion
- March 18 Denver, CO The Ogden Theatre
- March 20 Boise, ID Revolution
- March 21 Portland, OR The Roseland Theater
- March 23 Wheatland, CA Hard Rock Live Sacramento
- March 24 Anaheim, CA House of Blues
- March 25 Las Vegas, NV Brooklyn Bowl
- March 26 San Diego, CA SOMA
- March 27 Tucson, AZ The Rialto Theatre
- March 29 Albuquerque, NM The El Rey Theatre
- March 31 Oklahoma City, OK The Diamond Ballroom
- April 1 Little Rock, AR The Hall
- April 2 Nashville, TN Marathon Music Works
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