Julien’s Auctions, Beverly Hills – Friday, December 6th, 2013

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Legendary rock icon Ronnie Montrose has been called the "Father of American Hard Rock", an innovator and an incendiary guitar genius. For the first time fans of Ronnie Montrose will have the opportunity to bid on a vast array of instruments, personal items and memorabilia from the late genius’ musical life which will benefit the Sweet Relief Musicians Fund.

Ronnie Montrose created the iconic guitar riff for the classic song "Wild Nights" during his time with Van Morrison. In the Edgar Winter group he left even a bigger mark with his catch heavy-handed riffs on songs like "Free Ride" and "Frankenstein". It was his self-titled release MONTROSE that would become his iconic moment and a cornerstone of American hard rock. This release in 1973 gave fans such classics as "Rock Candy", "Space Station #5" and "Rock the Nation". It laid the ground work and became the template for bands like VAN HALEN and countless others. His musical journey led him to the creation of GAMMA where he crafted songs like "Voyager", "Thunder and Lightning" and "Ready for Action". Known for always reinventing himself through his own self-inflicted creative challenges he ventured through a brief instrumental period and brought the world "Open Fire" and "Town without Pity".

"Ronnie was a force of nature and in his time here on this earth, he followed his own true north, making the music that came from his heart and inspired millions. He was never afraid to step off the beaten path, and take the direction that his instinct told him to follow," said his wife Leighsa Montrose. "He fully understood his gifts, and constantly pushed himself to evolve, improve, and make better music. He did this for himself, and he did this for you because he adored and appreciated his fans. I can only hope that you will choose to celebrate Ronnie’s life, and what his music meant to you, rather than mourn his passing. Ronnie would have wanted it that way. He loved being a guitarist, a composer, a producer, and a creator of magic. Please keep his energy, his joy, and his love in your hearts."

Highlights of the Montrose Collection at Julien’s Auctions’ upcoming Icons & Idols: Rock n’ Roll event include an extraordinary array of Ronnie Montrose’s personal guitars, played on stage and part of his unprecedented place in rock history. It also includes personal items, stage and studio equipment and memorabilia.

Luthier CJ Hutchins describes Ronnie Montrose’s 1997 Baker B2 "The Beast" guitar which is offered in the auction as "a very special guitar". Hutchins tells the story of how for years Montrose’s sound was produced by a Gibson Les Paul that sadly was stolen off stage. Since Ronnie was more comfortable with a 25.5 scale length and a 17/8” nut width, he pretty much quit playing Gibson Les Pauls and Gene Baker made him "The Beast" to bring back the power into Ronnie’s arsenal. He added that "this was the go to guitar for a Les Paul that’s more Les Paul than a Les Paul". (Estimate: $5,500-$6.500)

"Flat Top Red - If ever there was a man’s alter ego, Flat Top Red was it! If I had a dollar for everytime I heard the opening riff from "Rock Candy" played on a stage somewhere in the world, well, you get the idea," said Ronnie’s luthier CJ Hutchins. He added "The Beast was much sweeter but Flat Top Red has more throat. He used it everywhere for nearly everything. He loved it so much; in fact, he had Gene make a clone of it, only in blue which he named "Blue Dog"." This very special guitar offered at auction is estimated at $5,000-$5,500.

Hutchins also explains the Bogner Shiva and how he would describe Ronnie changing guitar rigs like he changed his socks. Montrose was always looking for the elusive ratio between headroom and distortion and how the FX loop was engineered was also vital to him. He personally modified that part of the amp to make it more clean and less reactive to his tone, in other words more transparent. The Shiva was all he used at home, in the studio and on stage. Gamma 4 was recorded with the Shiva. The custom modified amp will also be offered at auction with an estimate of $3,000-$4,000.

Other highlights include a Ronnie Montrose owned, played and personally modified 1963 Fender Stratocaster (Estimate: $15,000-$17,000), a Ronnie Montrose 2003 Taylor 712 CE guitar which he used as his main acoustic performance guitar (Estimate: $3,000-$3,500), original Montrose handwritten lyrics (Estimate: $1,000-$1,200), a Ronnie Montrose owned and played 1994 Fender Stratocaster "Skinny" model guitar (Estimate: $6,000-$7,000), a 1943 Gibson J4 "The Old Boy" guitar (Estimate: $6,000-$7,000), a Ronnie Montrose Custom MOOG System (Estimate: $800-$1,000), a Ronnie Montrose 1980’s SHO-BUD pedal steel (Estimate: $1,200-$1,400), a 2002 Baker BJ "Montrose" model guitar (Estimate: $4,000-$4,500) and much more. The full selection of Ronnie Montrose items can be viewed at www. juliensauctions.com. Once at the site you can click "flip catalog" and view all of the items.

It was Ronnie Montrose who said "My wish is that you find all the pleasure and joy listening to the music that I found in creating it."

A portion of the proceeds from the sale will go to Sweet Relief, an organization that provides financial assistance to all types of career musicians who are struggling to make ends meet while facing illness, disability, or age-related problems. For more information go to www.sweetrelief.org/news/ronnie-montrose.

"Sweet Relief Musicians Fund is thrilled to have been chosen by Leighsa Montrose as a beneficiary for the sale of Ronnie Montrose's gear. We look forward to being able to honor Ronnie's legacy by continuing to provide help to musicians in need who are suffering from Cancer, MS, Diabetes, Depression and other debilitating ailments. It is generosity like this that allows us to do our work in a real and meaningful way," said Bill Bennett, President of Sweet Relief Musicians Fund.

"Ronnie truly had great concern for the personal welfare of those that have chosen music as their way of life. Knowing the unexpected needs are graciously met by those able to reach out making a difference in an artists’ life is what resonated deep within him," added Leighsa Montrose, Ronnie’s wife.

Icons & Idols: Rock n’ Roll Public Exhibition
Fans, collectors and media can view the Montrose Collection
Dec 2, 2013- Dec 5, 2013 from 10am – 5pm daily
Julien’s Auctions Beverly Hills Gallery
9665 Wilshire Blvd, Beverly Hills, CA 90210
Parking underground

Icons & Idols: Rock n’ Roll Auction
Friday, December 6th, 2013
Session I: 10am PST
Session II: 2pm PST (Ronnie Montrose collection offered at this session)

Saturday, December 7th, 2013
Session I: 10am PST
Session II: 2pm PST

Exhibition and Auction Location
Julien’s Auctions
9665 Wilshire Blvd.
Suite 150
Beverly Hills, CA 90210

Registering to Bid

Registration is required to bid in this live auction and can be done in person at the exhibition and auction, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818.

Placing Bids

There are four ways to bid in this sale:

• Bid through Julien's Auctions Online Live in Real Time at JuliensLive.com.
• Place bids in the room by attending the auction.
• Bid over the telephone through an auction house representative, who sits in the room and conveys the bid to the auctioneer.
• Enter Absentee bids. Absentee bid forms are included in the back of each catalogue, and are also available by calling Julien's Auctions or online at www.juliensauctions.com.