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PAIN Reveal New Album I Am

By Larry Petro, News Monkey
Tuesday, March 12, 2024 @ 12:00 AM


Out May 17th Via Nuclear Blast; Video For "Go With The Flow" Launched

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PAIN are announcing their new album I Am, which will be released on May 17 via Nuclear Blast Records.

With the first single "Go With The Flow", the Swedish industrial project set the tone for their upcoming ninth album. Accompanied by a high-quality video featuring actor Peter Stormare (Palme d'Or awarded Dancer in the Dark, Fargo, Prison Break, The Big Lebowski) and Peter Tagtgren, PAIN make a triumphant return.

Tagtgren comments, ""Go With The Flow" is taking me back to '80's synth pop. It was an idea I had for a while to write in more of that direction, so I was taking out analog synths and going crazy, and of course I needed to come back to a catchy PAIN chorus. [The] hardest part was to write lyrics to the song, and to figure out what style to use to sing. The lyrics are about me, always being negative and the need to let things go when they don't go as planned, and brush it off and move on."

Watch the video for "Go With The Flow" on KNAC.COM HERE.

I AM TRACKLISTING:

  • "I Just Dropped By (To say goodbye)"
  • "Don't Wake The Dead"
  • "Go With The Flow"
  • "Not For Sale"
  • "Party In My Head"
  • "I Am"
  • "Push The Pusher"
  • "The New Norm"
  • "Revolution"
  • "My Angel"
  • "Fair Game"
Let's get one thing straight: the powerful-sounding I Am is truly a versatile - if not the most versatile - musical missile in PAIN's rich discography. The new songs go everywhere with heavy industrial riffs, haunting melancholic vibes, and groove-filled rhythms, without forgetting surprises, of course.

"There's no boundaries with PAIN. I just get an interesting idea for a song and along the way it can turn into anything. Sometimes, I also like to deliberately surprise people by following an exciting musical path where unexpected things happen," Peter describes.

"If I had one big goal this time, it was to add more intensity and edge to the songs. "Coming Home" turned out great, but looking back now, I was maybe a little too deep into my 'David Bowie worship' with the orchestral stuff and the acoustic guitars. This time around, I definitely wanted more tempo, aggressiveness, and an industrial atmosphere. Going back towards the old times of PAIN? Maybe a bit..."

He continues, "I Am is also more of a family affair than ever before. My son Sebastian, also a PAIN drummer, wrote the music of "Revolution" and "Don't Wake the Dead". These absorbing songs add width to an already versatile album. All in all, completing I Am required a lot of composing, writing, thinking, experimenting, doing, and re-doing. It was a long and sometimes challenging process, but never painful!"

Speaking of surprises... What song will give fans the biggest wow effect this time?

"It must be "Go With the Flow". I dare to insist that when it starts rolling, even the deep connoisseurs of PAIN music are wondering what the heck is going on here. I would say it's my 'DEPECHE MODE in the 80s' song," Peter laughs. "Lyrically, "Go With the Flow" represents a slightly brighter moment in the darkness. I always tend to think that everything is going to hell, but with this song I tell myself, 'Come on dude, let things be for once and go with the flow.'"

There may be these rare rays of light from the beacon, but darkness still prevails.

"The album's title track starts with the line 'There's no hope in the valley of death.' And if I look at the lyrics, I could dig up a lot other examples of similar sinister moods. But hey, a sarcastic guy like me and such gloomy times we live in... Are you expecting some sunny faces here? Well, sunny or not, PAIN is going to be busy for the foreseeable future. There will be a lot of touring to support the record - summer festivals, extensive tours here and there, and more," Peter says.

He finishes, "And what about the future anyway? Ask me again in eight years and there have been a few studio albums from different bands, a lot of gigs and something else. Yes, I am what I Am..."


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