Jay Jay French, founder, guitarist and manager of the world-famous heavy metal institution TWISTED SISTER, has scheduled a weekend of in-store appearances to promote his new “Bizoir” - part memoir and part business primer – Twisted Business: Lessons from My Life in Rock ‘N’ Roll, the weekend of November 5-7 in Massachusetts and New York.
Join French on Friday, November 5 at Purchase Street Records in New Bedford, MA, from 6 to 8 p.m. for a book signing and photo opportunity.
On Saturday, November 6 at 4 p.m., French will appear at New York City’s Generation Records. The appearance will include a discussion with French, moderated by The New York Hardcore Chronicles Live! host Drew Stone.
The weekend will wrap up on Sunday, November 7 in West Babylon, NY, with a signing at Looney Tunes Record Store beginning at 4 p.m. Purchase copies of the book now to receive a wristband.
Co-written with Steve Farber, bestselling author and one of the world’s top leadership and management experts, Twisted Business is an unexpected, whirlwind, hilarious, transformative story of French’s adventure-filled life that follows French from growing up as John Segall on the Upper West Side of Manhattan in the ‘60s - using and selling drugs in Central Park West - to quitting cold-turkey after a near-fatal overdose, to creating and cultivating TWISTED SISTER, turning it into one of the most successful brands in the world.
French offers honest, funny, heartfelt, entertaining in-the-rock-band-trenches stories, as well as unique, hard-earned tips and advice to anyone hoping to create their own brand, re-invent themselves, grow a business or simply love what they do.
French started the internationally renowned TWISTED SISTER nearly 50 years ago and has amassed 37 gold and platinum albums as a musician, manager, producer and executive producer while having performed over 9,000 shows in 40 countries and selling 20 million records around the world. A charter member of the Long Island Music Hall of Fame and the costar of the critically acclaimed documentary We Are Twisted F*cking Sister, he is considered a leading expert on vintage guitars and high-end music equipment.
Though legions of fans know French as the yellow and black-clad guitarist for TWISTED SISTER, he also shines as a business leader who developed TWISTED SISTER into a global brand with multiple revenue streams and built it into one of the most licensed heavy metal bands in history. Host of the popular podcast The Jay Jay French Connection: Beyond the Music, French is also a columnist as well as a Keynote Motivational Speaker delivering presentations to global Fortune 500 companies as well as to nonprofits.
Twisted Business: Lessons from My Life in Rock ‘N’ Roll by Jay Jay French and Steve Farber is available now via RosettaBooks.
