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DIE SO FLUID Releases "Black Blizzard" Video By Larry Petro, News Monkey Friday, July 11, 2014 @ 12:56 AM
"Black Blizzard" was inspired by the Dust Bowl tragedy of the 1930s. It's
referred to as a natural disaster but it was caused by man. Nature is wild and untamable, and
my character in the video is the storm personified-bringing wrath after she has been abused
and disrespected. - Grog (DIE SO FLUID)
You can check out the video for "Black Blizzard" right HERE.
About DIE SO FLUID:
DIE SO FLUID are the modern incarnation of a ‘power trio’. Their sonic being possesses
the muscle of metal, the angular cheekbones of post-punk, and the burning soul of vampiric
desert torch song.
History:
DIE SO FLUID first surfaced in 2001, touring the country in the wake of their debut EP
Operation Hypocrite, released on Sanctuary. They released a further single,
"Suck Me Dry" with Sanctuary before forming their own label, Cartesian, and
releasing their third single "Disconnected". In 2004 Cartesian released the
band’s debut album, Spawn Of Dysfunction in the UK. The album was universally
well received and is still selling through the major chains of the UK and iTunes worldwide.
Promotion of Spawn Of Dysfunction almost solely relied on the band touring the
UK which they did tirelessly, turning up for over 300 shows between 2003 and 2006. Apart from
pursuing a campaign of playing their own shows off the beaten track, DIE SO FLUID
supported bands like DROWNING POOL, VEX RED, CLAWFINGER, BOY HITS CAR, FEEDER, GIRLSCHOOL,
ANTIPRODUCT and THE WILDHEARTS. Further promotion of the album came from a single
release of the title track licensed to Retinue Records which was supported with a video
featuring the babes and the fighters of a metal wrestling event.
Recording for Not Everybody Gets A Happy Ending started in 2005 with the album’s
opening track "Gang Of One". The finished recording was so good it actually
caused a crisis within the band as they mutually agreed the pinnacle of what they had been
trying to achieve musically on Spawn Of Dysfunction. But in the end it was this
realization that freed them to explore a wider range of influences and styles. So songs like
"Existential Baby" and "Test Confessional" draw on Al’s ska
background and "Throw You Away" features an Egyptian string arrangement thanks
to one of Drew’s colleagues in gypsy troupe, THE DEATH ORCHESTRA. The finished record
is the product of multiple sessions scattered over a two year period. This ungainly recording
schedule was adopted because the record was being financed by royalties from
Spawn - as they trickled in. For Not Everybody Gets A Happy
Ending, Mark Williams was back in the producer’s chair at his new premises in
the legendary Battery Studios building in North West London. The title track was partly fueled
by the long drawn out recording process, and at the time, no prospect of a release. That
changed in 2007 when the band found a new backer in Finland and finally Not Everybody
Gets A Happy Ending was made flesh. The first single, "Happy Halloween"
was released worldwide on iTunes on November 2nd, 2007 and coincided with a Halloween festival
appearance in Helsinki and DIE SO FLUID’s portrait by Paul Harries appearing on
Finnish postal stamps. The esteemed rock photographer, and long time associate of the band,
also directed the video for second single "Existential Baby". Not
Everybody Gets A Happy Ending was released in the UK in February 2008 to a great
response and immediately entered the retail sales charts. The band then diligently followed
the cascade of international releases – touring Finland, the USA (twice), Germany and the rest
of Europe, appearing in nearly 20 different countries in 2009. As well as headlining festivals
in Portugal, Germany, and Switzerland DIE SO FLUID supported EISBRECHER, MINDLESS
SELF INDULGENCE, MY RUIN, ILL NINO, MAJ KARMA and PRONG.
2010 saw the release of The World Is Too Big For One Lifetime. The band licensed
the album to DR2 which frankly restricted the breadth of the album's distribution. Nonetheless
the press came back with universally positive reviews and with the help of videos
"Mercury" (playlisted on Scuzz and Kerrang) and "What A Heart Is
For", the band's audience continued to expand leading to sell out shows at the Scala
and Dingwalls in London and Virgin Oil Company in home from home, Helsinki. The live
popularity was also reflected in requests for festival appearances in Finland, Holland, and
Spain as well as the UK, including 3 appearances for Hard Rock Hell. The album itself
was viewed by the band, and producer Mark Williams, as a consolidation of the sound
they had previously strove for. This was the first time the band had anything like a
conventional 'month in the studio' album recording session. The record has been the band's
best selling yet and helped push their Spotify play count over 5 million. From the middle of
2011 the band went on hiatus, barring a few live commitments including two sell out London
shows and an exclusive performance at the London Bass Guitar show. The band concentrated
efforts into reclaiming their music and extracting it from the grip of labels and companies
making lapsed or unjust claims to it. They started recording The Opposites Of
Light in December 2012. The album was made available accompanying a UK tour in April
2014 preceding it's upcoming USA release campaign this Fall. The release of "Black
Blizzard" with stunning video by David Kenny has sparked a constantly growing
global buzz, with the Twitter following rising over 23K and Facebook over 11K. Notably this
track was in the official final selection of Classic Rock Magazine wildcard entries for Songs
Of The Year 2013. The band heads to the UK for an appearance at Alt Fest in August,
followed by September tour dates in Finland. They will be touring extensively in the USA
November onwards.
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